Inside of a world wherever tech CEOs frequently retain meticulously curated company personas, Mariya Nurislamova stands out for embracing a path that several dare to tread. As the co-founder and CEO of Scentbird, among the list of leading fragrance subscription companies in North The usa, Mariya has proven herself to become a forward-contemplating business leader. But past her accomplishment in the corporate world, she has also emerged as being a spiritual guide and intuitive Instructor, a change she shares openly by her YouTube channel, “This really is Mariya.”
This convergence of commerce and cosmic consciousness would make Mariya Nurislamova Just about the most unconventional—and compelling—figures in the modern entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s company job took flight in 2014 when she co-Launched Scentbird, a corporation created to make designer fragrances far more accessible via a monthly membership product. Modeled after Netflix, but for perfume enthusiasts, Scentbird quickly grew to become a go-to System for fragrance discovery. Under her leadership, the company grew to serve over seven-hundred,000 subscribers, providing access to greater than 800 fragrances from big world-wide manufacturers.
With a powerful foundation in manufacturer system, provide chain logistics, and advertising and marketing, Mariya productively captivated enterprise money, participated in the Y Combinator accelerator, and aided Scentbird scale right into a $100M+ revenue firm. She later expanded her portfolio with Deck of Scarlet, a natural beauty brand name, and Drift, a car fragrance firm.
But while her name in the startup globe was soaring, Mariya was quietly going through a spiritual transformation that will before long spill into the public eye.
The Awakening: A Change to Spirituality
Around 2018, Mariya seasoned what she called a spiritual awakening. This internal evolution impressed her to dive into metaphysics, Vitality perform, meditation, and intuitive channeling. As she deepened her spiritual follow, she commenced building content material to help you Other individuals explore their unique consciousness, in the end launching her YouTube channel “This can be Mariya.”
The channel, which now has more than 100,000 subscribers, features a wide range of information—guided meditations, soul healing techniques, chakra function, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply personalized. She invitations her viewers to connect with on their own, the divine, and the unseen energies that condition our day by day life.
Her followers often explain her content material as transformative, and she or he has cultivated a deeply faithful spiritual audience by means of steady engagement and authenticity.
Controversy in the Crossroads of Id
Though a lot of have embraced Mariya’s dual id, Other folks have lifted eyebrows—notably as her metaphysical beliefs have become much more publicly noticeable. In 2024, a function through the Business of Style spotlighted the tension concerning her roles for a tech CEO in addition to a spiritual teacher.
Several of Mariya’s statements—including responses on different therapeutic, extraterrestrial beings, and controversial views on historic figures—sparked backlash from shoppers, influencers, and perhaps previous collaborators. A number of elegance influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social media marketing boards debated the appropriateness of her beliefs in relation to her Management posture within a mainstream brand.
In response, Mariya clarified that her spiritual teachings are own and supplied less than her very first title only, intentionally divided from her Expert identification. Nonetheless the controversy opened up a broader discussion about whether or not community figures can—or should really—compartmentalize their beliefs within the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Even though lots of founders attempt to maintain a picture of neutrality, she has chosen to show up as her total self. This amount of transparency might be both equally magnetic and polarizing.
On one hand, her authenticity is refreshing. She brings emotional intelligence and mindfulness to an industry frequently targeted exclusively on scale and method. On another, her outspokenness about spiritual topics invitations scrutiny, specifically in an period when on the net written content can immediately go viral and provoke potent reactions.
Continue to, Mariya’s solution speaks to your deeper cultural shift. As more and more people examine wellness, consciousness, and private growth, figures like her—who bridge the spiritual and content worlds—might turn out to be more popular, not fewer.
Businesswoman. Mystic. Influencer.
In combination with jogging her firms and YouTube channel, Mariya has constructed an ecosystem of spiritual choices. She hosts retreats, presents private channeling classes, sells spiritual equipment, and it has even released a e-book titled seventy two Keys to Manifestation. She’s fundamentally produced a parallel organization inside the spiritual space—fully separate from her purpose at Scentbird, but equally as structured and scalable.
Her spiritual brand, like her natural beauty brand name, is world, polished, and expertise-pushed. It’s distinct that Mariya applies a similar degree of concentration and creativity to both equally spheres of her existence. Whether or not foremost a team of developers or channeling divine Electrical power for any guided meditation, she provides with clarity and conviction.
The Highway In advance
Mariya Nurislamova’s journey raises important questions about identification, Management, and general public lifestyle. Can a tech CEO also be a mystic? Need to business enterprise leaders share their individual beliefs with the public? What transpires when scentbird ceo those beliefs challenge standard norms?
Regardless of the solutions, Mariya carries on to walk her path unapologetically. She represents a new technology of entrepreneurs—ones who aren’t frightened being intricate, spiritual, and multidimensional. Her boldness may cost her some partnerships, but In addition it earns her admiration from individuals that worth truth over conformity.
Ultimately, Mariya Nurislamova isn’t just redefining what this means to get a CEO. She’s redefining what this means to be complete.
Mariya Nurislamova life within the intersection of logic and intuition, business and spirit, leadership and vulnerability. Her story can be a Daring testament to living authentically, even though that authenticity includes possibility. As she carries on to broaden her dual empire—both of those earthly and cosmic—she invitations us all to consider what this means to guide with soul.
No matter whether you see her as a visionary or simply a provocateur, something is certain: Mariya Nurislamova just isn't frightened to interrupt the mold.